East West University Center for Research and Training (EWUCRT) organized a research seminar titled  “Do the quality dimensions of m-fashion rental apps influence e-WOM intention of Gen Z? The roles of shame, perceived hygiene, and green altruism” on 16 October 2025 at 9.00 am in EWUCRT Seminar Room (Room no. 560), 4 th floor, Block-C of East West University. The presenters of the seminar were Mr. Dewan Mehrab Ashrafi, Senior Lecturer, Mr. Md. Miad Uddin Fahim, Lecturer, Dr. Farhana Ferdousi, Professor and Dr. Atiqur Rahman Sarker, Associate Professor, Department of Business Administration, East West University (EWU).