An Investigation into Viewers' Evaluation of Advertisements

ABSTRACT
KEY WORDS
ACKNOWLEDGEMENT

1.0 INTRODUCTION
2.0 LITERATURE REVIEW
3.0 OBJECTIVE(S)
4.0 METHODOLOGY
4.1 Respondents Profile

5.0 RESULTS AND ANALYSIS
5.1 Descriptive Analysis
a. Advertisement as a source of information
b. Transformations of advertisement
c. Ethical Issues
d. Impacts of advertisement
e. Irritating
f. Offensive advertisements
g. Regulation
h. Success/Merits of Advertisements
i. Gender Issue:
j. Creativity
k. Future Trend
l. Success of Communication
5.2 Factor Analysis

• Data Reduction
• Figure 1: KMO and Bartlett's Test
• Figure 2: Total Variance Explained
• Figure 3: Descriptive Statistics
  5.3 Regression Analysis:
• Table 1: Model Summary
• Table 2: ANOVA
• Table 3: Coefficients

6.0 DISCUSSIONS
6.1 Advertisement Regulation
6.2 Sources of Information
6.3 Offensive Advertisement
6.4 Creativity
6.5 Transformations

7.0 CONCLUSIONS

REFERENCES
Appendix 1: Rotated Component Matrix
Appendix 2: Questionnaire